Deciding between a subdomain (like blog.domain.com) and a subdirectory (domain.com/blog/) for your blog depends on your specific situation. If your blog's content is significantly different from your main site, or you're targeting a different audience, a subdomain might be the way to go. It's treated as a separate entity by search engines, which can be beneficial in such cases.
However, if your blog is closely related to your main site's content, I'd lean towards a subdirectory. This approach consolidates your SEO efforts, as the search engines view the blog as part of your main site. This can boost your overall domain authority and potentially improve search rankings.
From my personal experience with a car blog, I found the subdirectory approach to be more effective. It streamlined my SEO process and contributed positively to my site's overall authority. Additionally, I incorporated a
seo topical map into my strategy, which was a major plus. It helped me identify and utilize easy-to-rank keywords effectively. Within a year, this approach significantly boosted my site's Domain Authority (DA) to 47, along with a notable increase in monthly traffic to 400k. Itâs a tool that might be really beneficial for your blog as well.
