In addition, Alexa ranks mean shit to modern SEO practices and website health. They don't accurately track websites and depend upon a very small group's viewing habits. While they state they use data scientists, they do indeed pay people to track their viewing happens a la Nielsen ratings. Alexa for ranking is just for ego and nothing but ego. I can explode my rank by manipulating Alexa. But, what's the point if it benefits be none? Alexa claims there are millions of people who use the toolbar. I have met thousands of internet users and never met one that still uses it.